Here’s a lead generation example that created $200k in sales for my client…

It has some powerful lessons to show you about creating compelling lead generation emails, letters, ads, and landing pages.

This particular lead generation example generated over 4000 leads in a few days.

In fact, so many people requested the PDF report offered that it crashed the companies servers.

When modified slightly, this lead generation example’s headline and copy also pulled hard when modified placed in an online newsletter. It actually doubled response rates from previous ads placed in this newsletter.

I’m sharing it for a couple of reasons…

#1. The headline breaks an oft-quoted rule about not using questions.

#2. The headline touches on both pain and opportunity.

#3. This demonstrates the combined beauty of email marketing’s speed to capture a moment in time. Just 5-days earlier and this copy would not have worked. And now, after the waves of this storm have subsided, it has lost its appeal. So, it’s a beautiful lesson in timing.

#4. It’s a great example of a lead-gen formula that has proven very effective for my clients — this email/ad generated the leads that supported over $200,000 in sales.

#6. I write in my blog and private email list about marketing and strategic principles – I thought it would be nice to show you the principles at work.

Okay – Here it is… The $200,000 lead generation example letter…

___________

MORTGAGE MELTDOWN OR $1.2 TRILLION OPPORTUNITY?

• 60-plus lenders out of business since January
• 2 million families predicted to lose homes to foreclosure by the end of year
• 100,000 jobs in industry to be lost
• Major accounting irregularities
• Stricter guidelines knocking more borrowers out of the market
• Just two days ago a major lender went under and caused a 100 point slide on Wall Street

(But for originators that know where to look, there are hidden loan and profit opportunities in the chaos that can boost your commissions to new heights in the next 3-months….)

[Click Here to access the report]

Dear Concerned Originator,

The sub-prime meltdown is still sending shockwaves through our industry.

In fact, just 2-days ago a large lender toppled and sent Wall Street into a 100-point slide.

But, what you may not be aware of is that there are incredible opportunities in the market, right now, that can increase your loan production dramatically – if you know where to look.

That’s why we’ve prepared a special report for you. “Surviving the Meltdown”. In this brief, yet important, report you’ll discover…

• How to get more referrals than ever from Realtors, Financial Planners, and CPAs
• 5 “Action Items” that will dramatically boost your closed loans in the next 3 months
• What borrowers, past clients, and referrals sources are craving right now
• How to be a HERO to your past clients and referral sources
• How to leverage the headlines and create the opportunity of a lifetime
• How to turn every loan into two loans
• And more…

In the months ahead, one fact stands out: Competition will be fierce!

The strategies you’ll learn in this report will allow you to quickly bring a fresh stream of quality leads and referrals into your pipeline in 30 days or less.

You can access “Surviving the Mortgage Meltdown” by clicking here now.

Sincerely,

John Smith: President

P.S. Fact… Yes, there is going to be turbulence. Consumers are frightened. Heck, our whole industry is frightened. But you can be prepared and emerge as a hero to your clients and referral partners and grow your business by leveraging these hidden opportunities.

[Access this report Now!]

I hope this lead generation example helps you craft breakthrough emails, ads, sales letters, land pages of your own.

There’s nothing like starting one’s honeymoon off with a fight…

Here’s the story…

So, we were a quit peaceable couple. I can’t even remember a serious argument through our engagement.

But, here we are in Rome at the Pantheon and we want to go to this little gelato shop the guidebook recommended.

We pull out the map that had been given us at the hotel. The Gelato Shop is just a few blocks behind the little Pantheon symbol on the map.

We start debating the fastest route around the Pantheon in front of us. Right or left.

The debating leads to an argument.

The argument leads to silent walking…

…and walking…

…and walking!

We must have gone two miles and were looking at where the shop should be on the map. I’m thinking they couldn’t have gotten the map scale that wrong.

Then we run into a river (Tiber) that wasn’t even on the map!

It is only then we realize the “problem”.

THE MAP WAS UPSIDE DOWN!

Whoever designed the map had put the little Pantheon icon upside down!

So, we fought over the best way around the Pantheon when the direction we need to go was directly behind us 2 short blocks (curse you Rome map maker!)

If you’ve been walking further than you think you should in order to reach your destination… Perhaps the problem is with the mental map you’re using.

You’re working hard, you haven’t given up – but just can’t seem to reach the destination.

Sometimes we have to stop walking. Stop struggling.

More action may just be taking us further away.

What we need to do is take our maps and assumptions and re-examine them.

Perhaps the object we desire is in the opposite direction we’ve been walking.

Be Legendary,
–Robert Stover

P.S. Yes… We walked the 2 miles back, got that @#%*! gelato and have been happily married for 15 years.

How To Create Breakthrough Results In Your Business And Life By Harnessing The Power Of Your Hidden Success Multipliers

If you are trying to create breakthrough success by working harder and harder — for more and more hours, or by trying to achieve ‘insane productivity’ — you may be missing out on golden opportunities to leap your success to the next level.

The Blunt Truth…

Let me be blunt: I’ve had the good fortune of helping a number of entrepreneurs create million-dollar (and multi-million dollar) breakthroughs and not one of their breakthroughs came from productivity, time-management or working harder and harder.

Let that sink in a minute…

80% of people’s time and effort and struggle to create more success is focused on doing things that are not responsible for the big breakthroughs.

In fact, there’s a good chance that a lot of the advice you’ve received has taken you FARTHER away from the chance of a breakthrough success!

Think of it this way: Hard work and productivity are both important and to be admired — but they are not sufficient to create breakthrough success.

For example; one founder and his team were working their tails off during their first year and just couldn’t break the $1 Million barrier. Then, with a bit of searching, we found their success multiplier and shot the business to $7 Million over the next 2 years. They weren’t 700% more productive or working 7X harder… They were enjoying the power of a success multiplier.

Another was stuck at the $6 Million level. He and his team were as productive as any team on planet earth. Then I helped them discover their success multiplier and their sales climbed to $25 million.

The Magic Of A “Success Multiplier”…

So, what’s a "Success Multiplier" and how do you find yours?

Here’s the story of how I discovered this “Success Multiplier” principle…

I had written a book on Business Strategy. It was time to write another book. I chose Business Growth as my topic. And off I went interviewing INC 500 and other fast-growth CEOs.

During the interviews I was getting lots of the platitudes on running and growing a business that both you and I have heard before: "Be good to employees,” "Customer Service,” "Set Goals,” "Hard Work,” "Give 110%,” "Get up when your knocked down,” "Don’t quit,” etc., etc..

I knew I didn’t want to read yet another book full of "shoulds" and was pretty sure no one else did either. So, I went at the problem backwards…

The Backwards Way To Success

I started with their big breakthrough. One guy was running a $5 million business with only 1.5 employees. Another had sold his business for $100 million and had just launched another that was rocketing upward, another went from renting bounce houses to being one of top 3 entertainment rental companies in Southern California in just 2 years.

Then I went backwards… "What happened right before these big results?" "Now What happened before that?" And so on.

As I did this, a very consistent pattern or process emerged. There were 6 very common steps each of these breakthrough entrepreneurs went through to achieve their extraordinary results.

Further, one of the steps was far, far more important than all the other steps (even though you need all the steps to get the results).

…Discovered… The Success Multiplier

At the core of their stories was THE MOMENT they discovered their Success Multiplier…

For one entrepreneur working out of his garage on weekends … It was a box of used cell phones. The Success Multiplier that box of phones revealed allowed them to rocket to $7 million in revenue and grow 1800% faster than their competitors on INC 500 list. Yes, one box of used cell phones triggered this success (I explain in depth on my "Success Multipliers" workshop).

So, what’s a Success Multiplier?

A Success Multiplier is an insight or fact or possibility in their industry, market, customers, products, advertising, sales processes, etc.. When harnessed, these Success Multipliers catapult the business forward far beyond the effort expended. It’s like a giant lever which multiplies their time, efforts and money 10Xs.

The First Law Of Business Success therefore is: Find YOUR Success Multiplier

Your Success Multiplier Is Within Your Grasp…

Most entrepreneurs have these Success Multipliers within their grasp — but just don’t see or recognize them. (Which is why they need all 6 steps in the process)

I want to share these 6 simple steps with you so you can avoid the unnecessary pain and struggle in creating success, moving up in your career, or growing a successful business. I want to help you get the success you desire faster – whether that means a certain income level, or overcoming tough competition or selling your business for many millions.

So, in the next few weeks I’ll be putting on a live Success Multiplier Workshop If that sounds interesting, just comment below “I’m in” and I’ll give you a heads up when I’ll be giving the workshop.

The Method To Create Success The Rest Of Your Life

At the end of our time on the Workshop you’ll have a method you can use for the rest of your life to create extraordinary results in your business and life.

So, be sure to post “I’m in” in comments below…

Breakthrough-Success-Formula from Robert Stover on Vimeo.

Here’s the 6 step “Breakthrough Formula” I use to help entrepreneurs create million dollar ideas.

Double the “YESES” you get to your Lead-gen, Ads, Sales letters and Videos, and Webinars with this ethical, effective and simple influence strategy

If you want to grow your results, this may be one of the most simple and effective tactics you learn for multiplying your results.

Before there is influence — there must be receptivity.

Let me explain…

Before a farmer plants a field, he first tills the ground and prepares it to receive the seed.

And if you want to influence (people) anyone to do anything, you’ll have a lot more success if you first create receptivity.

So, how do you create receptivity in the mind of the people you want to influence?Read More…

Increase your influence, melt resistance and create trust in just 10 seconds with this secret of “Natural Influence”

Melt Resistance

Before there is influence — there must be receptivity.

Before a farmer plants a field, he first tills the ground and prepares it to receive the seed.

And if you want to influence (people) anyone to do anything, you’ll have a lot more success if you first create receptivity.

So, how do you create receptivity in the mind of the people you want to influence?

There are a number of ways, but; I’m going to show you how to lower resistance and increase receptivity in 10 seconds using a few key words.

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Don’t let the simplicity of this simple stratagem fool you. Don’t discount its power just because it is easy.

• I’ve used this technique to create a joint venture that exceeded $3 million dollars.
• I’ve taught it to the teams of nationally known coaching operations.
• I’ve taught it to the poor men and women who have to cold call people everyday.
• I’ve taught it to teams of high level sales people calling on fortune 100 CEO’s
• And I’ve used it inside of webinars, advertisements, sales letters, lead-gen letters and major presentations.

It’s almost magic in its ability to instantly reduce the pressure, stress and tension from most influence situations.

And the best part…

There’s nothing sneaky, manipulative or underhanded about it. It’s not something you are “doing to” people.

In fact, people will both like and respect you more.

To understand why this simple strategy is so effective, you first have to understand how people’s minds naturally work.

Fact #1: No one likes to think they are being influenced or persuaded.

The minute we think someone is going to try and sell us a product, an idea, or lay a heaping pile of work on us, our guard goes up. We get ready to resist.

Daily you and I are bombarded by thousands of attempts at influence. Ads all over Facebook, bill boards, gmail … spam in our inbox, people asking “small favors”, sales people asking “If there were a way I could X you’d be interested, right?”.

Is it any wonder that our mental guard goes up the second we perceive anyone is going to try and influence or persuade us to do even the smallest thing?

[/thrive_2step]

Fact #2: People like to feel in control.

You and I, deep inside, like to be in control. We like to control our destiny, our time, our money. Anything that we perceive as taking control away from us we start to resist. It’s an unconscious instinct.

Have you seen that study that shows that if people think someone is waiting for them to get into their car and leave a parking spot they actually take longer?!

Put those two facts together and you get RESISTANCE.

In many cases it is unconscious. But when we perceive we are about to be influenced we immediately begin to experience inner tension and resist.

So, if we want to influence people, we need to find a way to reduce this resistance. Immediately, before we ever present a plan, give an idea in a meeting or make any attempt at persuasion.

A Powerful Influence Secret You Can Learn From A Squirrel

Photo credit: Tambako the Jaguar via Foter.com / CC BY-ND

Let’s say you are at a park. You decide that you want to feed one of the squirrels a nut.

Is the nut good for the squirrel? Yes.

Just like your ideas and plans and products or services would be of benefit to other people.

Will the squirrel enjoy eating the nut? Of course.

But what will happen if you hold that nut in your hand and then charge the squirrel in a frontal attack?

It’s going to run right up the nearest tree. Right?

You must make it safe for the squirrel to sample the nut.

How?

First you hold the nut a good distance from your body. You may pretend to not even be looking at the squirrel.

The squirrel is curious, the nut smells good. It looks good. The squirrel inches forward. But it is still ready to run the minute you make a move in its direction.

Next, you let your little friend start to nibble and sample the nut.

Slowly you can begin to pull the nut in a little closer to your body. Then you carefully pull out another nut.

Soon you find the squirrel is boldly eating out of your hand.

The exact same thing happens when you influence others.

If you start off aggressively pursuing or pushing your ideas on them…

Snap! The person’s guard goes right up. That’s the opposite of what you want to happen.

What can we do to disarm the people, create receptivity?

How can we put them at ease?

There are two techniques for doing this.

First, you signal to them that you are not going to charge them in a frontal sales attack.

Second, you put them in control.

And you do it in the first 10 seconds.

Here’s how…

The simple, amazingly effective, “Maybe, Maybe Not” approach

Three words that instantly take the pressure out of an influence situation…

Instead of force or enthusiasm or big promises and hype, use what I call the “maybe, maybe not” approach to put people at ease.

It’s made up of three elements:

1. Release the pressure with the “Maybe, maybe not” phrase
2. State the potential
3. Hand the control to them.

[/thrive_2step]

Let me give you a few variations of the method:

Presenting idea to a boss I don’t know whether or not this makes sense for our situation, but I think there is a way to reduce cost 25% without additional overhead. Maybe you can take a look at it and let me know if its a fit?”

Beginning a group or webinar presentation

“Our solutions aren’t right for everyone and may or may not make sense for your situation – but what I’m about to show you has helped others break free from their jobs and create their dream life. As we go through this consider if its right for you.”

Opening a sales conversation

”Good morning Peter. What I have may or may not be right for your situation, but we’ve helped other businesses increase their sales by 15% so, I thought you could take a look at it and then you can tell me if it might make sense in your unique situation.”

Presenting ideas to team members

“Jim, this may or may work for you, but I think there’s an easy step we can take to improve your performance. Why don’t you take a look at it and let me know your thoughts.”

In A Fortune 100 Sales Letter

And here’s an example of how I use it in lead gen, sales letters and VSL’s. This particular letter got the salesperson a meeting with high level executives at Chase Mortgage. I find it especially powerful in the close of letters…

Do you hear how this natural influence approach puts people at ease?

You’re still making a powerful case … you’re still getting their interest, but you’re not doing it in a threatening way. You’re admitting, “it may or may not be right for your situation.”

Very, very rarely does a person ever hear anyone admit that their ideas, products, plans, services may not be a fit.

Use words like, “might, possibly and maybe.”

Also try non threatening, non specific phrases like, “open a dialogue”, “see if its a fit”, “explore your situation”, “kick the tires”, etc.

Be sure to create phrases that let people know they are the one in control

“You tell me whether or not it makes sense”…

“Let me know if this is a fit.”

The Deal Maker’s Version

I’ve got a colleague who’s a deal maker. He uses a very similar technique when he’s throwing out “The Big Idea”.

He’ll say, “Jim, I’m probably way off here, but what if we were to try X, Y and Z? Does that make any sense at all?”

His potential partners (with big egos) don’t feel threatened. He’s all but told them he’s probably wrong up front. There is no pressure for people to react to. So, like our squirrel, they start nibbling on the idea.

Notice how by using these types of phrases you haven’t put people in a position where they have to resist or put up defenses.

University Research Proves This Works…

Christopher Carpenter at Western Illinois University studied a very similar technique to the Maybe – Maybe not – Choice is yours method I’ve shared.

He conducted a meta-analysis of 42 different studies with more than 22,000 participants using the phrase, “But You Are Free…” (BYAF) compliance gaining technique. This technique operates by telling the target that he or she is free to refuse the request you are making.

How powerful is telling people, “But you are free to say no.”?

In most cases it DOUBLED the number of yeses. Further, in both situations of bumming some spare change off a stranger and in fundraising activities it DOUBLED the amount people would donate.

Both this technique and the “Maybe – Maybe Not” approach keep people in control of their own freedom.

Ironically, many sales organizations have heart attacks when I mention this method to their sales teams. How dare one give a prospective customer the option of saying “No”. Or admit that maybe, just maybe something may not be a perfect fit.

Yet in the real world – and in university research test, this method is extraordinarily effective.

Many people who try it are surprised that it not only takes the pressure off other people — it takes the pressure off of them.

They are able to confidently make some pretty bold proposals because they know the other person isn’t going to think of them as pushy or manipulative.

Even more incredibly, this Maybe-Maybe Not method works across context. It works in personal conversations, management and leadership scenarios, face-to-face sales and phone work, email marketing, direct mail, email, lead gen, and video sales letters.

And perhaps most importantly…

You sound like someone they can trust.

Why?

Because you spoke the truth!

What a concept!

Do you see how you are sowing the seeds of trust and respect in the first 10 seconds?

I’ve got a lot more of these “Natural Influence” secrets to share with you.

[/thrive_2step]

–Robert