Before you can take your company to the next level, you need to take your thinking to the next level.

Einstein said, “We can’t solve our problems at the same level of thinking that created them.”

And we can’t grow our businesses or capture more market share or create more sales growth at the level of thinking that has gotten us, or is keeping us where we are now.

Rarely is the key to breakthrough growth simply doing more of what you are doing now.

That means that we have to think and act differently.Read More…

Fact: We don’t know what we don’t know…

So, huge, HUGE opportunities to create breakthroughs slip through our fingers everyday. Opportunities to increase profits, increase market-share, gain customer loyalty, improve our products, open new markets, discover profitable new channels and many, many more.

All lost because we just plain don’t know what we don’t know.

One Example:

I worked with a company that didn’t understand the simple power of A/B split testing headlines or ads against each other. When they heard the concept the executives thought it was a waste of time because they “knew” which concept was better. Finally they gave it a try. The month they conducted their first test they increased their sales 150%. This company happens to be one of the largest banks in the world. So, that simple test created tens-of-millions in extra revenue.

And that is just one small drop of know-how in a universe of possibilities for jolting your revenues upward.

What is the cure for not knowing what we don’t know about?Read More…